Association des agences de communication créative

Hall of Fame

The A2C Hall of Fame celebrates outstanding individuals who have left their mark on the communications marketing industry in Quebec.


Every year, the A2C inducts into its Hall of Fame great visionaries from different professional backgrounds. These remarkable individuals have, in their own way, stood out within the Quebec field of communications marketing thanks to their exceptional contribution to the industry’s excellence and vitality.



The Hall of Fame aims to highlight the following professional profiles:


  • Builder: awarded to a senior executive for their overall contribution to the industry
  • Beacon: awarded to a communications professional who has inspired others through their creativity and strategic thinking
  • Ally: awarded to a partner for their commitment to the industry

Recipients are selected by members of the A2C’s board of directors during a day of deliberation.


In line with the association’s repositioning and in order to highlight various professional profiles, the A2C Hall of Fame now replaces the Prix Hommage, awarded since 2013. All the details about this announcement can be found in the french version of the press release

2017 recepients


Yves Gougoux, Builder profile

Chairman, Publicis Canada

“Both a pioneer and a builder, Yves Gougoux helped redefine the industry throughout Canada. This incredibly determined businessman has achieved an impressive number of accomplishments throughout his career. He is focused on securing the future and growth of his company while contributing to several causes and organizations, including supporting emerging leaders.”

Pierre Delagrave, Beacon profile

President of Cossette Health | One of the founders of Cossette and numerous business units

“Pierre Delagrave is involved in a constant quest for innovation, an endeavour that has motivated him to ceaselessly push the boundaries of the profession. He is an extraordinary pioneer and visionary. A brilliant popularizer who is gifted with irreproachable rigour, he has designed numerous tools that are still being used in the industry today and has also demonstrated great generosity towards the next generation of leaders.”

Normand Grenier, Ally profile (1945-2017)

Founder, Grenier aux nouvelles

“Normand Grenier was an outstanding ‘networker’, but he was first and foremost someone who was truly devoted to the marketing and communications industry. He contributed to informing this industry and was also invaluable to helping it come together. He demonstrated an openness and sincere interest for other people, especially for tomorrow’s leaders and emerging companies.”

Past recipients


Builder : Claude Lessard

Through his pioneering spirit and leadership, Claude Lessard has guided Cossette throughout the years and transformed it into one of the most prominent agencies in Quebec.

Beacon : Jean Morin


Through his sense of innovation, Jean Morin has influenced the best practices in our field and has also contributed to the development of numerous professionals and companies in Quebec.

Ally : Bruno Gautier


Through his commitment to the industry and impressive business acumen, Bruno Gautier has made Infopresse a positive force for the dynamism of our business community.

Nicole Dubé




Paul Lavoie




Madeleine Saint-Jacques